Marc-André Tremblay
Programming Curator
Category
Behind the scenes
Published
Reading time
4 min
No applications from agencies, no paid slots. Here is the process, step by step.
Every year we get hundreds of proposals for a few dozen slots. This is how we read them, and what we ask before saying yes.
Three questions we ask every time
Can you show the files behind the finished piece?
Will you talk about what went wrong?
Would you stay for the long table at lunch?
None of them is about reach, awards or how polished the case study looks. A talk that answers all three tends to be generous, specific and a little uncomfortable, which is what the room remembers.
A good proposal fits in three sentences and has one object we can look at. A great one has a mistake in it.
Marc-André Tremblay, Programming Curator
What we do not look for
Follower counts or previous stages.
A finished story with no loose ends.
Pitches that start with a client name instead of a problem.
How the selection works
Each proposal is read by three people on the programming team, scored separately and discussed together. We balance disciplines, countries and career stages last, once the strongest talks are on the table. Everyone who applies receives a written answer.
The programming team during the 2025 selection weekend.
Send us yours
Proposals for 2027 open in the autumn. If you want to be on the list, tell us what you would show, and attach one file we can open.
